If you are an internet marketer you will probably have a love hate relationship with Google Adwords.
Let’s face it, Google Adwords can be capricious, fickle, and infuriatingly challenging. This means that most people (read men) can’t seem to stay away from trying one more attention grabbing two liner and praying that they paid the right amount for each pay per click ad. When you understand how Google thinks (today) you’re in the money-literally.
I caught up with Perry Marshall who together with Bryan Todd authored “Ultimate Guide to Google Adwords” and asked how a graduate in electrical engineering came to be known as the guy who can read Google Adwords like a book.
Click here to listen Perry Marshall Interview 19April2011 (unlinked)
Perry has some real gems for anyone who is serious about this line of business. We discussed the importance of mindset and below are four key points he made in this regard.
Firstly be helpful to your customers, over deliver on your service and don’t just sell them a product/widget or whatever it is you are selling. In other words, solve their problem for them. You’ll get repeat business if you are seen as the “go to” guy or gal.
Secondly, don’t take customer rejection personally and as Perry says, “It comes with the territory”.
Thirdly, have enough self awareness to realize you may be a square peg in a round hole if you are in a job that feels like one long hard slog from when you clock on till when you can sprint out the office door at 5pm. This means do something else!
Finally, value your self, your time and your special talents that in one context is seen as a liability but when applied in a different environment really is your key asset to wealth creation.
If you want to understand the nuts and bolts of how to make Google Adwords your best advertising tool, head over to Perry’s website and sign up for some solid mentoring from the guru himself.